Response To Thursday Night Football Choice in the NFL World

The network's expectations for the first season of Thursday Night Football on Amazon were far from realised.

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Before the season began, Amazon reportedly told advertisers that it hoped to average 12.5 million viewers every game, according to Michael McCarthy of Front Office Sports.

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Advertisers for lower-than-expected ratings apparently received compensation from Amazon.

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The low ratings on Amazon this season were not a surprise to NFL fans. The Thursday evening schedule was appalling.

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It won't be easy for the schedule to be worse than it was this season, after all.

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